Comments on: Social Media Is Not Necessary http://socialbutterflyguy.com/2009/12/16/social-media-is-not-necessary/ A social media and networking blog by DJ Waldow Wed, 28 Jul 2010 05:52:45 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: The Jedi Rank Of Community Manager | Official Website of Thom Allen http://socialbutterflyguy.com/2009/12/16/social-media-is-not-necessary/comment-page-1/#comment-905 The Jedi Rank Of Community Manager | Official Website of Thom Allen Tue, 13 Jul 2010 04:35:58 +0000 http://socialbutterflyguy.com/?p=555#comment-905 [...] I see a lot of high tech companies with Community Managers, is this a role only for high tech, or can just about any company use a Community Manager? A community manager can help any organization, not just high tech. I think of this role as the voice and face of the organization. It’s PR, Marketing, Sales, Support, Client Services, Business Development – you name it. Those teams exist in nearly every company, not just in the tech sector. That being said, not every organization needs a community manager – just like social media is not necessary for every company (http://socialbutterflyguy.com/2009/12/16/social-media-is-not-necessary/). [...] [...] I see a lot of high tech companies with Community Managers, is this a role only for high tech, or can just about any company use a Community Manager? A community manager can help any organization, not just high tech. I think of this role as the voice and face of the organization. It’s PR, Marketing, Sales, Support, Client Services, Business Development – you name it. Those teams exist in nearly every company, not just in the tech sector. That being said, not every organization needs a community manager – just like social media is not necessary for every company (http://socialbutterflyguy.com/2009/12/16/social-media-is-not-necessary/). [...]

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]]> By: DJ Waldow http://socialbutterflyguy.com/2009/12/16/social-media-is-not-necessary/comment-page-1/#comment-509 DJ Waldow Sat, 09 Jan 2010 04:55:13 +0000 http://socialbutterflyguy.com/?p=555#comment-509 Hey Ryan. Very cool. Happy to have another subscriber. Now the pressure is on to pump out good content, huh? Ha ha. <br><br>I agree that SM certainly can help. Heck. I better believe that as the Director of Community for Blue Sky Factory, right? But I also agree that Malcolm will be in business forever if he "run[s] a business that gives great service, cares about [his] customers, and gets recommended by others." For sure. <br><br>Does he need SM? Does his want SM? Not sure.<br><br>dj Hey Ryan. Very cool. Happy to have another subscriber. Now the pressure is on to pump out good content, huh? Ha ha.

I agree that SM certainly can help. Heck. I better believe that as the Director of Community for Blue Sky Factory, right? But I also agree that Malcolm will be in business forever if he “run[s] a business that gives great service, cares about [his] customers, and gets recommended by others.” For sure.

Does he need SM? Does his want SM? Not sure.

dj

]]> By: DJ Waldow http://socialbutterflyguy.com/2009/12/16/social-media-is-not-necessary/comment-page-1/#comment-508 DJ Waldow Sat, 09 Jan 2010 04:52:49 +0000 http://socialbutterflyguy.com/?p=555#comment-508 Nick - <br><br>Thanks for your comments. Also love to see another 801'er in here. I agree that he spends his time "grooming the brand" in the best way possible - by providing killer service. You need to take your ride there!<br><br>dj Nick –

Thanks for your comments. Also love to see another 801'er in here. I agree that he spends his time “grooming the brand” in the best way possible – by providing killer service. You need to take your ride there!

dj

]]> By: Ryan Miller http://socialbutterflyguy.com/2009/12/16/social-media-is-not-necessary/comment-page-1/#comment-499 Ryan Miller Thu, 07 Jan 2010 23:25:11 +0000 http://socialbutterflyguy.com/?p=555#comment-499 DJ,<br><br>Really dug this post. And your point is well taken. At the end of the day, if you run a business that gives great service, cares about your customers, and gets recommended by others then you'll be in business forever. However, I don't think it's about NEEDING social media or not. There's so much area in between and while Malcom might not benefit from it considerably (though I'd bet you he'll see at least one new customer as a result of this blog), many many brands and businesses do see it as an integral part of their marketing plan. Will your biz sink w/out social - nope. Is it the right medium for everyone - nope. Do you need to social media to be successful - nope....but it sure can help.<br><br>I'm a new subscriber and am really digging your content. All the best in 2010<br><br>@ryancmiller DJ,

Really dug this post. And your point is well taken. At the end of the day, if you run a business that gives great service, cares about your customers, and gets recommended by others then you'll be in business forever. However, I don't think it's about NEEDING social media or not. There's so much area in between and while Malcom might not benefit from it considerably (though I'd bet you he'll see at least one new customer as a result of this blog), many many brands and businesses do see it as an integral part of their marketing plan. Will your biz sink w/out social – nope. Is it the right medium for everyone – nope. Do you need to social media to be successful – nope….but it sure can help.

I'm a new subscriber and am really digging your content. All the best in 2010

@ryancmiller

]]> By: Nick http://socialbutterflyguy.com/2009/12/16/social-media-is-not-necessary/comment-page-1/#comment-498 Nick Thu, 07 Jan 2010 22:35:09 +0000 http://socialbutterflyguy.com/?p=555#comment-498 Malcolm gets brand management better than 95% of all marketers I have ever worked with. Atherton is his brand, and that stands for quality. From the look of things, he spends all his time and effort grooming that brand. Not with logo design, media campaigns, and public relations, but with true brand management.<br>Social media, design, and all those activities are just a piece of the total picture. It's like paint & canvas for the artist. But the idea of what the final painting needs to be is the most important part.<br>He knows his product, and knows his customers. This is what marketing is really about, not the abomination most try to make it into. Malcolm gets brand management better than 95% of all marketers I have ever worked with. Atherton is his brand, and that stands for quality. From the look of things, he spends all his time and effort grooming that brand. Not with logo design, media campaigns, and public relations, but with true brand management.
Social media, design, and all those activities are just a piece of the total picture. It's like paint & canvas for the artist. But the idea of what the final painting needs to be is the most important part.
He knows his product, and knows his customers. This is what marketing is really about, not the abomination most try to make it into.

]]> By: DJ Waldow http://socialbutterflyguy.com/2009/12/16/social-media-is-not-necessary/comment-page-1/#comment-492 DJ Waldow Wed, 06 Jan 2010 04:04:46 +0000 http://socialbutterflyguy.com/?p=555#comment-492 Ari - <br><br>Thanks for taking the time to stop by the blog and add your thoughts (still not sure about that funky rendering issue! You are the only one to report any oddities).<br><br>Great points about mom-and-pop shops. Agree 100%. Success comes in many forms, right?<br><br>dj Ari –

Thanks for taking the time to stop by the blog and add your thoughts (still not sure about that funky rendering issue! You are the only one to report any oddities).

Great points about mom-and-pop shops. Agree 100%. Success comes in many forms, right?

dj

]]> By: Ari Herzog http://socialbutterflyguy.com/2009/12/16/social-media-is-not-necessary/comment-page-1/#comment-486 Ari Herzog Mon, 04 Jan 2010 08:54:21 +0000 http://socialbutterflyguy.com/?p=555#comment-486 This is typical with mom-and-pop businesses that thrive on repeat customers spread by word of mouth. There are numerous such businesses, from retail to service to restaurant, in Newburyport, Mass. that lack websites. It's crazy, but they are always busy like your collision place.<br><br>The key is social media is part of the whole. Every firm shouldn't have to use it, just like everyone doesn't need to use a fax machine... which real estate agents and bankers do. This is typical with mom-and-pop businesses that thrive on repeat customers spread by word of mouth. There are numerous such businesses, from retail to service to restaurant, in Newburyport, Mass. that lack websites. It's crazy, but they are always busy like your collision place.

The key is social media is part of the whole. Every firm shouldn't have to use it, just like everyone doesn't need to use a fax machine… which real estate agents and bankers do.

]]> By: DJ Waldow http://socialbutterflyguy.com/2009/12/16/social-media-is-not-necessary/comment-page-1/#comment-462 DJ Waldow Tue, 29 Dec 2009 04:23:07 +0000 http://socialbutterflyguy.com/?p=555#comment-462 Jon - Wow. You just made my day. Thanks so much for your kind words ... and for stopping by!<br><br>dj Jon – Wow. You just made my day. Thanks so much for your kind words … and for stopping by!

dj

]]> By: Jon Payne http://socialbutterflyguy.com/2009/12/16/social-media-is-not-necessary/comment-page-1/#comment-447 Jon Payne Mon, 28 Dec 2009 21:04:31 +0000 http://socialbutterflyguy.com/?p=555#comment-447 DJ - This is one of my favorite posts on social media. Kudos. Well done.<br><br>This guy is doing social marketing... he's just not doing it online. Conversations and trusted sources are what matters. The internet, or a telephone, or whatever else is simply the tool used to have and/or share the conversation. DJ – This is one of my favorite posts on social media. Kudos. Well done.

This guy is doing social marketing… he's just not doing it online. Conversations and trusted sources are what matters. The internet, or a telephone, or whatever else is simply the tool used to have and/or share the conversation.

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