Love Is In The Air: Southwest Airlines Rocks

Southwest Airlines Love

I took that picture on-board my Southwest Airlines flight from RDU to SLC (via Chicago) on Sunday, August 30th, 2009. Shortly after, I tweeted this:

Actually somewhat looking forward to my @SouthwestAir flight to SLC today. That speaks volumes for an airline, right?

After we touched down in Chicago, I tweeted the following:

Everyone @SouthwestAir is so freaking nice. More then just nice they’re human. So refreshing. Rock on SWA.

I tweeted a few other “I love Southwest” type comments that day and was pleasantly suprised to see this reply from them:

@djwaldow thank you for your updates along the way today! Hope you had a great time!

7 Reasons Why I Love Southwest Airlines

The following list of my “top 7” will not be new if you have even remotely followed and/or flown Southwest Airlines (SWA). However, I’m a big believer in celebrating the success of others – even if it’s been applauded before. So here we go…

  1. They are human: From the captain to the flight attendants to the customer service team, SWA employees are real people. They make mistakes. They laugh/joke/smile. They have fun. They have good days. They have bad days.
  2. They are brilliant marketers: Every time I hear the “ding” I think of SWA. Their logo makes me smile. “You are now free to move around the country” is stuck in my head, forever (this is good for SWA; maybe not so good for me. ha ha).
  3. They genuinely care: In nearly every interaction I’ve had with a SWA employee, I can just tell that they are sincere. They look me in the eye when they say hello/goodbye. They ask me how I am doing…and wait for an answer.
  4. They believe in customer first: This should go without saying if you ever hope to run a successful business (See Zappos Core Values). However, SWA goes above and beyond to make customers (& employees) the most important asset. I know…people are not assets in the accounting sense, but…
  5. They are “no frills” with frills: No assigned seats. (Sometimes) limited number of flights. Non-traditional routes. Longer flights. –But– “Bags fly free” (for now). Drink coupons. Easy to navigate website. Simple to book flights. Killer “we’ll call you back instead of waiting on hold” option.
  6. They are fun (and funny): On the flight from Durham to Chicago to Salt Lake – as mentioned above – I laughed and smiled. A lot. This was all because I was entertained by the SWA employees – flight attendants and pilots. Heck, the passengers were even having fun.
  7. They make me look forward to flying: I’m starting to fly a bit more for work these days. While I’m not a huge fan of turbulence (who is?) or landings for that matter, I actually look forward to traveling when on SWA. Icing on the cake would be WiFi on board. Rumor has it that this is coming soon.

What Airline Do You Love?

Do you love Southwest Airlines too? Maybe your allegiance is with another airline. Maybe you hate flying and despise all airlines. Whatever the case may be, I’d like to hear from you. Please share your thoughts, stories, and/or comments below.

Love is in the air.

DJ Waldow

DJ Waldow
DJ Waldow

@Justin: Ha! Love that you were reading this while waiting for SWA flight!
@Christi: Bummed you won't be there, but a beer w/ Paula will be cool too.
@Joe: Beers anytime, dude. You know that.
@Royce: Yeah. Christi's reply just serves as 'extra' proof that SWA rocks, right? Glad you liked the Vince Vaughn clip too. Thanks for your kind words. I'll do my best to keep it up.

DJ [email protected]


I've gotta say it's really cool that Christi from Southwest not only responded to your tweet but also found your blog here and dropped you a line. That's awesome customer service promotion via social networking. And now she's offering to have people get beers with you at conferences! Well done Christi at Southwest

I too love SW for flights... the word that comes to mind with SW is easy... it's easy to book, easy to find the flight you want, easy on the wallet, easy to bring your stuff, easy to enjoy the flight, all that. I also like Virgin a lot for domestic flights, and British Airways has been quite nice for international flying.

PS - awesome Vince Vaughn clip on the side of the blog there DJ. Keep up the good blogs
.-= Royce´s last blog ..Clickos =-.

Joe Saig
Joe Saig

Reagan and I are flying from Nashville to RDU in October. They have a "Wanna Get Away" price on this route for only $92 one way! You can't beat that!!! Now I'm excited and want to grab a beer with you guys as well...

Christi Day
Christi Day

No, sorry...I won't be at that conference. Paula will be, and I'm sure she'd love to grab a beer with you!!

Have fun!

.-= Christi Day´s last blog ..Travelin and using Twitter =-.

Justin Baraga
Justin Baraga

Coincidentally, I'm sitting at Gate A-1 at the Pittsburgh airport waiting to board a Southwest flight to Orlando for work. I completely agree with your 7 reasons, DJ. Southwest does it better than all the rest, and I try and fly them whenever possible.

[email protected]

Christi Day
Christi Day

Hey DJ-

Thanks for this great post. I'm the one behind the Twitter account for SW and the one that responded to you that day. I really did enjoy your updates from your journey, and it's even better to see it all captured here in your post. Thanks for flying Southwest, and thanks for taking the time to share your thoughts on your experience!

[email protected]

.-= Christi Day´s last blog ..Here’s Your One Chance, Fancy Don’t Let Me Down =-.