28-Day Challenge: Project GET HEALTHY

I'm out of shape. I've been eating like crap. I have not exercised in months. I sit in front of my laptop, hunched over, most of the day. All of that changes on August 13th. If you've read this blog before, you are likely aware of at least one of the three "28-Day Challenges" I organized last … [Read more...]

Waldow Social Turns One

Happy Birthday Waldow Social! On July 11th, 2011, I launched Project Awesome. Three weeks later, my social media experiment successfully concluded when I founded Waldow Social. Today I celebrate Waldow Social's one-year anniversary. I figured it was worth taking a few minutes to reflect on this … [Read more...]

American Beer ONLY

I don't normally publish 2 blog posts in one day. In fact, this may be the first time every in the 3+ years The Social Butterfly has been around. However, my buddy Joe Saig just reminded me (on Facebook, of course) about our plan to drink American beer ONLY starting today - right now. Everyone is … [Read more...]

As I Get Older

As I get older, I’m finding that ... I wrote that statement on Facebook along with my list of 4: Most actions and decisions are not life or death. What mattered yesterday does not always matter today or the following year. Most people are pretty understanding. Most people mean well, but … [Read more...]

HELL YEAH

On August 2, 2011, Jay Baer published a blog post titled, Perception, Happiness, and Getting Anything You Want. The blog post included a review of Derek Sivers' book, Anything You Want (affiliate link) as well as a short video interview. I was so pumped after watching the interview that I … [Read more...]

A Creative Card and Gift

In case you missed the news, our son - Cal Viking Waldow - was born 3 weeks ago. While I certainly haven't taken as many pictures as I did when Eva was fist born, I've been snapping a bunch with my iPhone. Some of those pictures land on Facebook. Last week, I received a congratulations card in the … [Read more...]

Introducing: Cal Viking Waldow

A week ago today, Eva became a big sister. On June 1, 2012 at 2:08PM MT, Cal Viking Waldow was born. As you can imagine, Kristina and I are thrilled. Some days Eva is really excited too. Other days, she could care less. From what I understand, that's pretty typical for a 2-year-old. I can't blame … [Read more...]

I Wrote A Book

I wrote a book. Yes. It's true. I'm officially an author. The Rebel's Guide to Email Marketing: Grow Your List, Break the Rules, and Win - is available for pre-order now on Amazon. It is scheduled to be on bookshelves sometime in September. On a personal level, this is certainly right up there … [Read more...]

An Open Letter to Coach Rich Rodriguez

Dear Coach Rod: I'll never forget my 2nd time ever in the Big House. It was September 24, 1994. I was a freshman. I won't go into the details, but I have a feeling you've seen this "Miracle at Michigan" clip before. Twenty years later, I can still recall the feeling of my heart being ripped out … [Read more...]

Sharing vs. Living in the Moment

I attend and speak at many marketing conferences. I spend time on social networking sites like Facebook, Twitter, LinkedIn, Google+, Pinterest, and Instagram. I consume content. I create content. I share content. One thing I'm noticing more lately is our need, an almost uncontrollable urge, to be … [Read more...]