Why I Just Switched To Livefyre

by DJ Waldow on August 16, 2011 · 45 comments

Jenna LangerI have been using the commenting system Disqus for a few years now. I absolutely love it – clean interface, great spam blocking, easy to keep up with the conversation (via email alerts), avatar integration, a slick interface. Overall, it’s a killer blog commenting system.

So, why did I just switch to Livefyre?

Jenna Langer (see picture to the right).

At this point, you may be thinking, “Wait. Wait. One person, this Jenna woman, is the reason you are moving from a commenting system that you just gushed about above to … Livefyre? Huh?”

Allow me to explain.

The (Short) Backstory

Last night I was flying back to the 801 after 29 hours in Chicago, taking advantage of GoGo Wifi. Don’t ask why, but I had blog commenting systems on my mind. I tweeted the following:

LiveFyre vs. Disqus. Go!

Within minutes (maybe seconds), the following replies came back (read from bottom to top):

Twitter Conversation

To be clear, Michael does not work for Disqus or Livefyre. He’s actually the Director of Digital Marketing for Honora Pearls. Jenna Langer, on the other hand, does work for Livefyre. In fact, if you read Jenna’s “about”, you’ll learn that she was the “second employee building the Livefyre community from the ground up.” According to the Livefyre Team page, Jenna, “is the perfect example of ‘hire your fans.’” I just love this.

How Jenna Converted Me To A Livefyre Fan and User

Let’s look at the first two replies from Jenna again (above). The first one – to Michael and me – was a clear, direct, yet professional clarification to a misconception about Livefyre’s email notifications. She included a link. She was not pushy. She was not defensive. She was honest. Human. The next comment – albeit a bit more salesy – was also clear, direct, professional, helpful and human.

It’s important to note that Jenna replied within minutes – on a Monday night, after “traditional” business hours. As a former Director of Community, I cannot stress how critical this is. As my friends Amber Naslund and Jay Baer discuss about in their book, The Now Revolution (non-affiliate link), “Business today is about near-instantaneous response.” Being quick matters.

But, Jenna’s prompt response was not what sold me on Livefyre. Don’t get me wrong, it helped nudge me a bit. Instead it was the 10+ minutes of back and forth with Jenna that followed. (Note: The conversation reads from bottom to top).

Twitter Conversation - DJ Waldow and Jenna Langer(click here to enlarge in a new tab/window).

Do you notice anything about this conversation? What stands out to you? Quick! Don’t think. React. What do you see?

(Okay, I’ll tell you.)

The focus of the conversation quickly moved from “the sale” (Livefyre) to a personal, human one. What do I mean? Look at Jenna’s tweet at 7:50PM (2nd from bottom). She linked to a blog post that I wrote recently & told me how much she loved it. Okay, that’s easy if she clicks on my bio, goes to my blog, skims a bit and boom. But…that blog post was not the most recent one. It was a few down on the page. Also, she didn’t just say “great post” but instead added some commentary. Brilliant. Human connection.

As you can see from the rest of the conversation, Jenna and I went back and forth on other personal stuff. I even connected her with the Marketing folks (& my good friends) at Park City Mountain ResortEric Hoffman and Krista Parry. Looks like Jenna may be making a “business trip” out to the 801/435 this winter.

5 Takeaways For Social Businesses

A few takeaways for companies as they consider how to best leverage social media to win fans and evangelists and new clients/customers:

  1. Speed matters: Jenna replied within minutes of my original tweet.
  2. Human wins: Jenna spoke to me (through Twitter) like a human being.
  3. Personal connections are important : Jenna did a bit of research on me. Nothing crazy. She went to my blog and read a post that resonated with her. She then replied about why she loved it.
  4. Connections are critical: The last part of the conversation is equally important. Because Jenna shared with me her love for snowboarding, I immediately thought of my friends Krista and Eric at PCMR. I connected them via Twitter. Krista and Eric (of course) replied back, quickly too. This “pay it forward” connection helps grow the relationship.
  5. Passion shows: While she never said this outright, I’m pretty sure that Jenna loves Livefrye – the company, the people, the product. Her passion bleeds from her bio, her personal blog, & her tweets.

Livefyre is lucky to have a Head of Community and Operations like Jenna. I’m looking forward to her trip to Salt Lake City this winter to bear hug her in person.

Side note: I just noticed after the install is that most commenters do not have an avatar. I wonder, do they need a Livefyre account in order for their profile picture to display? No gravatar (or other) integration? Am I missing something?

*One more thing: If you are wondering about what next for me career-wise, aka #ProjectAwesome, stay tuned (soon, very soon) for an announcement!*

DJ Waldow
@djwaldow

54 comments
rellinge
rellinge

i just ran across livefyre and was trying to understand how it's different.  this was an interesting and useful take.  thanks.

itrush07
itrush07

Looking for new commenting system to replace my old system.. hope to see some light on livefyre..

IT Project Manager
IT Project Manager

I like livefyre for it's live commenting system. I used to be use default WordPress commenting system but after awhile I switched to livefyre.

dude18
dude18

livefyre is really amazing and it does't harm site reputation and people also don't get backlinks .

James
James

livefyre is nice

egoBoom
egoBoom

I am just testing out the livefyre system. Interesting to see the debate.

TN Board HSC Results
TN Board HSC Results

Its Nice to see that socialButterflyguy is embedded with the livefyre. 

Sweet Feet
Sweet Feet

Good post. Livefyres ok but it does take ages to get your profile indexed into Google. Not sure if that's Livefyres fault or Googles, but it certainly takes a lot longer then other platforms.

hivehealthmedia
hivehealthmedia

I've tried a few of the comment systems like Livefyre and Disqus, but went back to using plain old WordPress comments since there isn't much discussion on my sites anyway.

Latest blog post: Healthy Diet = Healthy IQ

richamor
richamor

I love more ComLuv, actually :D

Peoria
Peoria

Makes me want to switch to Livefyre as well.. as of now in still on intensedebate

 

 

stephan
stephan

i think is a best systems, i need to test them.

lawyer
lawyer

Livefyre is one of the most and best commenting system.

Nathan Vu
Nathan Vu

Why is my backlink kept on linking back to livefyre.

rishonan
rishonan

I've spent the morning reading several posts on Livefyre vs. Disqus. They are interesting...but I see no real reason to switch and stop using Disqus (not yet anyway). But I would like to follow the progress of LiveFyre and see where it goes (more than likely, they will prompt Disqus to add some more features to their commenting system).

3dmodelsart
3dmodelsart

Livefyre is a great project, managed by a professional team. I'm using it from the beggining and can't say anything bad about it. So you made a good decission DJ with switching to it ;)

Latest blog post: 3D Software

Ana | Traffic Generation
Ana | Traffic Generation

I think you are missing a big point here, DJ.

Your readers don't really care about your conversations with Jenna - really.

When they leave a comment on your blog, they'd like to get some benefit from it; mainly, a backlink to their blog that brands THEM, not LiveFyre.

Personally, I don't bother commenting on LiveFyre blogs for that reason.

b.nijhoff
b.nijhoff

Very good post. I really like the reasons why you just moved to LiveFyre and that even makes me wanna go to LiveFyre comment system. Thanks for this post.

Latest blog post: Face to Face Conference

troynalls
troynalls

Very next post! I feel smarter. Thanks for doing the grunt work for the rest of us!

sideofsneakers
sideofsneakers

Just looking at the actual discussion you have going on in your comments says a lot!

You were picking between Disqus & livefyre- is there something you don't like about the native thesis/wp comment system?

djwaldow
djwaldow moderator

@Ana | Traffic Generation Ana - Thanks for your comment. I agree that my readers don't necessarily care about my conversations with Jenna. I was using that as an example of why I switched to Livefyre - the human interaction, the customer service, etc.

I'm not sure that I agree with you, however, that people's #1 goal when leaving comments on a blog is for backlinks (link juice). I realize that it's important, but I normally leave a comment to be a part of the conversation, to add my thoughts, to engage with the author of the post and the others who are commenting. For me, it's more about the social aspect (conversation) of commenting, not the backlinks. This is one of the reasons I love Livefryre - the back and forth (replies).

Serious question: Do you believe that most people who leave comments on blog posts do so to get a benefit?

djwaldow
djwaldow moderator

@sideofsneakers I know, right? Crazy.

I had been using Disqus for some time (a few years?). I'm honestly not sure what the native thesis/wp comment system looks like anymore. I liked Disqus originally b/c of it's threaded conversations and easy ability to reply to a comment via email ... as well as avatar/gravatar integration and look/feel.

sideofsneakers
sideofsneakers

@djwaldow Ok cool, thanks! Thesis does all those things now, but it seems like Disqus and Livefyre are a little more aesthetically pleasing. The Twitter/FB integration with Livefrye seem pretty handy too.

katyinacorner
katyinacorner

 @jennalanger  @djwaldow  Actually having a problem with URL linking issue on my (wife's) site now.  We love Livefyre for the social sync.  And, she comments on blogs for the conversation.  I do it to ask questions about why my stuff doesn't work.

Latest blog post: Tragedy, Irony & Humor

jennalanger
jennalanger moderator

@djwaldow@CoryHuff@Ana | Traffic Generation This seems to be the ongoing debate in the "comment world." But that's the key difference about Livefyre - it's not a comment system, it's a "conversation" platform. Our technology let's people talk to each other like humans, like they're sitting around the dinner table.

@Ana | Traffic Generation - to your point, if you add a URL to your user profile (http://www.livefyre.com/profile/edit/info/) the link in your username will go to your site, and your link will appear in the quick profile when you click on your avatar.

And I hope @djwaldow didn't only choose @livefyre based on our interaction, we always want our platform to be right for the community.

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  1. [...] DJ Waldow highlights Livefyre’s powerful outreach as a reason to switch in “Why I Just Switched To Livefyre“ [...]

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