Waldow Social: My Successful Social Media Experiment

by DJ Waldow on August 28, 2011 · 64 comments

DJ WaldowOn July 1, 2011 my employment at Blue Sky Factory was terminated – effective immediately.

One week later, I emailed 8 of the top social media folks in the industry asking them to film a 30-second “Hire DJ” video.

10 days after termination, I launched Project Awesome.

So why the big, smiling, jumping off a ledge, in-your-face avatar (above)?

A few reasons. In the first two weeks on the job hunt, the “Hire DJ” video was viewed 756 times (over 1,400 today). My interactive resume was viewed 6,500 times (over 8,300 today). My blog post, Social Media Experiment: Finding a Job, had 5,000+ visits, including 2,805 on the first day (10x more visitors than any one of my 92 previous blog posts). There were over 7,000 tweets mentioning Project Awesome or my job search in some way. Scores of folks shared my post on Facebook. At least one person dedicated a blog post to my “hire me” efforts.

I received 200 comments on my blog post, had nearly 300 emails in my inbox, had 44 phone conversations/interviews, 7 in-person interviews, 13 Skype chats, 2 Google+ Hangouts & one Facebook chat – all with people interested in hiring me for a full-time position … all within the first 2 weeks.

But more important than any of the above is what I’m thrilled to announce now …

On Saturday, July 29 2011, I decided to start my own company.

Waldow SocialWaldow Social – a name dreamed up by my wife Kristina – was launched on Monday, August 1 2011. Today, the website is live.

I could dedicate the rest of the blog post to telling you all about what Waldow Social is all about – who our clients are, how you can work with us, etc, etc. However, I’d rather send the blog traffic to Waldow Social.

Makes sense, right?

What’s Next For Social Butterfly Guy?

This blog will still exist. I’ll still write here. I have no immediate plans to decrease the frequency. Also, it will continue to focus on people – after all, that’s the tagline (“It’s all about people.”). Over on Waldow Social, the posts will be more client & industry focused. Expect to see content around SMS, email, and social media marketing for the most part.

Any other questions? Don’t be shy. Email me and/or ask them below in the comments.

One Last Thing

Thank you.

Thank you for reading this blog.
Thank you for believing in me.
Thank you for encouraging me.
Thank you for listening to me.
Thank you for offering me advice.
Thank you for trusting me.

Thank you. Thank you. Thank you.

DJ Waldow
Founder & CEO of Waldow Social

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Kyle_Byers 5 pts

Congratulations, DJ. Very cool. Good luck!

jennalanger 670 pts moderator

This is so awesome DJ, that's great that you're taking the leap and doing your own thing. I'm looking forward to learning more about you and talking about people here, and talking social shop at Waldow Social :) Congrats!

My latest conversation: Recap from BlogHer11: Can't stop blogging now!

djwaldow 26 pts moderator

jennalanger And meeting face to face?

djwaldow 26 pts moderator

MikeDMerrill Thanks Mike. Pretty pumped.

jonmikelbailey 8 pts

Nope, but I do like the movie Groundhog Day. Wait, didn't I just say that?

djwaldow 26 pts moderator

jonmikelbailey LOVE that movie.

djwaldow 26 pts moderator

marcymassura I have 4 favorite words. Awesome. Pumped. Dude. Love. If I had 5, Thrilled would be it.

Just saying.

(thanks).

djwaldow 26 pts moderator

kristypage Why thank you.

kristybolsinger 6 pts

This. Is. Awesome. If anyone I know is capable of doing something like this well it would be you. CANNOT wait to see all of the great things you are sure to do. Stoked for you sir. :)

djwaldow 26 pts moderator

kristybolsinger Stoked. Me too. Thanks, Kristy.

djwaldow 26 pts moderator

chelpixie Really appreciate your support & guidance, Chel. Means a lot.

HelenaMartin 5 pts

Oh, how awesome! I'm so happy for you!! No question you will be successful in this new endeavor. Will be following. :O)

djwaldow 26 pts moderator

HelenaMartin Thank you!

redcrew 5 pts

Congrats DJ! Wishing you great success with your new company.

djwaldow 26 pts moderator

redcrew Thanks so much!

darbydarnit 8 pts

Right on bro! Excited to hear how the new endeavor unfolds. No doubt you will be wildly successful. Cheers.

djwaldow 26 pts moderator

darbydarnit Thanks man. Appreciate your kind words.

jonmikelbailey 8 pts

It's a good date to start a business, Wood Street was founded on August 1st, 2002. Congrats, you will kick ass and have a great time!

djwaldow 26 pts moderator

jonmikelbailey Wow. For real? I was born on Feb 23. You?

LynetteYoung 6 pts

I had a hunch you'd get smart to the idea that you should be running your own company. Welcome to the world of small business ownership!

djwaldow 26 pts moderator

Thanks LynetteYoung . Just needed the courage to jump!

djwaldow 26 pts moderator

Garmoe Thanks Patrick!

BethHarte 58 pts

Congratulations DJ!! I know you will be super successful.

My latest conversation: Goodbye Blog… Hello World!

djwaldow 26 pts moderator

BethHarte Very kind of you to say. Love how Livefyre puts in your "latest conversation" ... bye bye blog! Congrats to you as well! Stars aligned, huh?

skooloflife 89 pts

Hey DJ,

Thanks for sharing this. I actually just launched my own personal job search campaign today using my blog. Like you I was recently let go from a day job and I just returned to the US after 6 months of living in Costa Rica. Hopefully I'll have the same kind of progress that you have. BTW, I actually heard of you through Krista Parry when I spoke at Eye For Travel. I'd love to have you as a guest on my podcast BlogcastFM and have you tell this story in an interview.

Cheers,

SRinivas

djwaldow 26 pts moderator

skooloflife Sorry to hear about you job loss. Krista is a good friend of mine. My wife delivered her baby! Love to be a guest. Send me an email? Let me know if I can help at all with your search, too.

djwaldow 26 pts moderator

_davidhorne_ Thanks. Pumped.

Pollack7 5 pts

Exciting stuff! Congratulations and best of luck djwaldow !

djwaldow 26 pts moderator

Thanks Pollack7 . I won't ever for get my Peterson/Navigant roots!

BrianneVillano 5 pts

djwaldow Congrats! I've been following your experiment and am so happy for you. Kick ass.

djwaldow 26 pts moderator

BrianneVillano Very kind of you to say. If you're not kicking ass, why bother?

covati 6 pts

World domination has just begun. So when I do I get my Waldow Social shirt?

djwaldow 26 pts moderator

covati Wow. Great question...know any good shirt designers?

heatherrast 5 pts

Huge congratulations to you, DJ. Wishing you much success and happiness! @heatherrast

djwaldow 26 pts moderator

Appreciate the support heatherrast !

TessaHorehled 5 pts

Congrats DJ! I'm a huge fan of working for myself (though I flip back and forth on the actual practice of it) and I think you'll find it amazingly rewarding. In the same way paying for your first apartment by yourself felt. ;) Wish you the best!

djwaldow 26 pts moderator

TessaHorehled Ha. Love that analogy, Tessa. Thanks for the words of encouragement.

GretchenScheiman 5 pts

Congrats DJ! Can't wait to see what comes next. :)

djwaldow 26 pts moderator

GretchenScheiman Thanks so much!

gregcangialosi 7 pts

Big congrats DJ! big step, and something I've known you wanted to eventually do. Now is the time. Do it! Congrats again.

djwaldow 26 pts moderator

gregcangialosi Thanks, Greg. Appreciate your support. Been meaning to tell you this over the phone, but we've not been able to connect.

gregcangialosi 7 pts

Love it when things work out! Great opportunity, great time. As always, let me know how I can help. Re: phone - yeah been nutty. Looking forward to learning more. djwaldow

AmyHollomon 5 pts

Seriously so excited for you! Congrats and can't wait to see what's to come.

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  1. [...] based on my experience of my 30-day job search that resulted in the founding of Waldow Social (read Waldow Social: My Successful Social Media Experiment for more [...]

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