Waldow Social: My Successful Social Media Experiment

DJ WaldowOn July 1, 2011 my employment at Blue Sky Factory was terminated – effective immediately.

One week later, I emailed 8 of the top social media folks in the industry asking them to film a 30-second “Hire DJ” video.

10 days after termination, I launched Project Awesome.

So why the big, smiling, jumping off a ledge, in-your-face avatar (above)?

A few reasons. In the first two weeks on the job hunt, the “Hire DJ” video was viewed 756 times (over 1,400 today). My interactive resume was viewed 6,500 times (over 8,300 today). My blog post, Social Media Experiment: Finding a Job, had 5,000+ visits, including 2,805 on the first day (10x more visitors than any one of my 92 previous blog posts). There were over 7,000 tweets mentioning Project Awesome or my job search in some way. Scores of folks shared my post on Facebook. At least one person dedicated a blog post to my “hire me” efforts.

I received 200 comments on my blog post, had nearly 300 emails in my inbox, had 44 phone conversations/interviews, 7 in-person interviews, 13 Skype chats, 2 Google+ Hangouts & one Facebook chat – all with people interested in hiring me for a full-time position … all within the first 2 weeks.

But more important than any of the above is what I’m thrilled to announce now …

On Saturday, July 29 2011, I decided to start my own company.

Waldow SocialWaldow Social – a name dreamed up by my wife Kristina – was launched on Monday, August 1 2011. Today, the website is live.

I could dedicate the rest of the blog post to telling you all about what Waldow Social is all about – who our clients are, how you can work with us, etc, etc. However, I’d rather send the blog traffic to Waldow Social.

Makes sense, right?

What’s Next For Social Butterfly Guy?

This blog will still exist. I’ll still write here. I have no immediate plans to decrease the frequency. Also, it will continue to focus on people – after all, that’s the tagline (“It’s all about people.”). Over on Waldow Social, the posts will be more client & industry focused. Expect to see content around SMS, email, and social media marketing for the most part.

Any other questions? Don’t be shy. Email me and/or ask them below in the comments.

One Last Thing

Thank you.

Thank you for reading this blog.
Thank you for believing in me.
Thank you for encouraging me.
Thank you for listening to me.
Thank you for offering me advice.
Thank you for trusting me.

Thank you. Thank you. Thank you.

DJ Waldow
Founder & CEO of Waldow Social

69 comments
Kyle_Byers
Kyle_Byers

Congratulations, DJ. Very cool. Good luck!

jennalanger
jennalanger moderator

This is so awesome DJ, that's great that you're taking the leap and doing your own thing. I'm looking forward to learning more about you and talking about people here, and talking social shop at Waldow Social :) Congrats!

djwaldow
djwaldow

@jonmikelbailey LOVE that movie.

djwaldow
djwaldow

@kristypage Why thank you.

djwaldow
djwaldow

@kristybolsinger Stoked. Me too. Thanks, Kristy.

djwaldow
djwaldow

@HelenaMartin Thank you!

jonmikelbailey
jonmikelbailey

Nope, but I do like the movie Groundhog Day. Wait, didn't I just say that?

kristybolsinger
kristybolsinger

This. Is. Awesome. If anyone I know is capable of doing something like this well it would be you. CANNOT wait to see all of the great things you are sure to do. Stoked for you sir. :)

chelpixie
chelpixie

Congratulations DJ! Pumped for you!

HelenaMartin
HelenaMartin

Oh, how awesome! I'm so happy for you!! No question you will be successful in this new endeavor. Will be following. :O)

djwaldow
djwaldow

@redcrew Thanks so much!

redcrew
redcrew

Congrats DJ! Wishing you great success with your new company.

darbydarnit
darbydarnit

Right on bro! Excited to hear how the new endeavor unfolds. No doubt you will be wildly successful. Cheers.

djwaldow
djwaldow

@_davidhorne_ Thanks. Pumped.

jonmikelbailey
jonmikelbailey

It's a good date to start a business, Wood Street was founded on August 1st, 2002. Congrats, you will kick ass and have a great time!

LynetteYoung
LynetteYoung

I had a hunch you'd get smart to the idea that you should be running your own company. Welcome to the world of small business ownership!

Garmoe
Garmoe

Congrats @djwaldow

BethHarte
BethHarte

Congratulations DJ!! I know you will be super successful.

skooloflife
skooloflife

Hey DJ,

Thanks for sharing this. I actually just launched my own personal job search campaign today using my blog. Like you I was recently let go from a day job and I just returned to the US after 6 months of living in Costa Rica. Hopefully I'll have the same kind of progress that you have. BTW, I actually heard of you through Krista Parry when I spoke at Eye For Travel. I'd love to have you as a guest on my podcast BlogcastFM and have you tell this story in an interview.

Cheers,

SRinivas

covati
covati

World domination has just begun. So when I do I get my Waldow Social shirt?

heatherrast
heatherrast

Huge congratulations to you, DJ. Wishing you much success and happiness! @heatherrast

TessaHorehled
TessaHorehled

Congrats DJ! I'm a huge fan of working for myself (though I flip back and forth on the actual practice of it) and I think you'll find it amazingly rewarding. In the same way paying for your first apartment by yourself felt. ;) Wish you the best!

djwaldow
djwaldow

@GretchenScheiman Thanks so much!

gregcangialosi
gregcangialosi

Big congrats DJ! big step, and something I've known you wanted to eventually do. Now is the time. Do it! Congrats again.

AmyHollomon
AmyHollomon

Seriously so excited for you! Congrats and can't wait to see what's to come.

rosemaryoneill
rosemaryoneill

Congratulations! It's funny...following your story, I was thinking the whole time that you should hang out your own shingle. We must have been mind-melding.

sharonmostyn
sharonmostyn

Congratulations, DJ! Good luck with the new company and I look forward to hearing more successes with it in the future.