Social Media Is Not Necessary

Yeah. I said it. I know that I'm the Director of Community at Blue Sky Factory. I realize that I'm a huge advocate of social media. In my list of "things I love," social media is right up there with email marketing. So what gives? How can I make such a (bold) statement? Meet Malcolm Atherton Look … [Read more...]

In ‘N Out Burger: What Would You Camp Out For?

What would you camp out overnight for? This was the question posed by Casey Scott from Channel 2 (KUTV), Salt Lake City on the 6AM news on Thursday, November 19th, 2009. Casey asked this to the morning viewers as well as the dozen of us who had just spent the evening in tents and sleeping bags in … [Read more...]

That Department Does Not Communicate Directly With Customers

Nothing is more important than the customer. I've worked in the service industry most of my life. The above statement is true, nearly 100% of the time. I realize that there are times when the customer is wrong, when they are idiots, when you don't want their business or to be associated with them, … [Read more...]