Jessie’s Girl

Rick Springfield DoorI just spent 4 days on a boat. Go ahead, sing along

I was fortunate to be one of the nearly 50 people who attended the Social Fresh Cruise. However, while we had an amazing time, we were not the “main attraction.” Far from it. A large chunk of the cruisers were part of the Second Annual Rick Springfield Cruise (Warning: Reggae version of Jessie’s Girl automatically plays). Nope. That wasn’t a typo. I did just write “Rick Springfield,” “Second Annual,” and “cruise” in the same sentence.

Rick Springfield

When I first heard that the Rick Springfield was going to be on our ship, I had to actually Google him. I could not recall who this dude was. I was blinded with a pages and pages of a now 60 year-old guy with long 80s hair who was often shirtless. Rick Springfield. Famous for “Jessie’s Girl” and a few other tunes (I think, although I couldn’t recall any other songs he was known for).

So, we were on a cruise with Rick (freaking) Springfield. Rick was joined by Richard Marx, Mark Goodman (MTV, VH1 & Sirius/XM Radio), Doug Davidson (Young & the Restless, Paul Williams), and Brandon Barash (General Hospital, Johnny Zacchara). But that’s not all. As mentioned above, Rick Springfield was flocked by hundreds of raving groupies.

Fans Versus Groupies

I intentionally didn’t call the Rick Springfield posse “fans” as that word is not really strong enough to describe them. Fans buy albums. Fans go to concerts. Fans talk about artists and swap music.

Groupies drop $1200+ to spend 4 days on a boat with Rick Springfield. Groupies don “Jessie’s Girl” and “Rocking with Rick” t-shirts. Groupies rush the Lido Deck of the Carnival Destiny to get their picture taken with Rick Springfield (or their iPhone signed by him). Groupies decorate their doors like teenage girls who pretty up the inside of their high school lockers.

I can’t make this stuff up. Check out all of my Rick Springfield pictures (and a few more).

Why Groupies Rock

My fellow Social Fresh Cruisers and I spent a portion of the 4 days on the ship cracking jokes at the expense of Rick Springfield and his groupies. Nothing malicious, yet we did mock them. We hummed “Jessie’s Girl” and took pictures of Rick decorated doors and women who were decked out in Rick gear. We were in awe at the hundreds of middle aged women who were in line to see and take pictures with Rick.

However, after having a few days to reflect, I’ve decided that I love Rick Springfield and more importantly, I love his groupies. Imagine a guy who has one famous song 20+ years ago who still has a following strong enough to justify an annual cruise to celebrate him! I mean, people dropped over $1,000 to spend 4 days with Rick (freaking) Springfield. Rick. Freaking. Springfield.

Think about your own business. Do you have groupies who rave about your product or brand? Do you have people who pay well above “market value” for your products or services? Do you have groupies who have been with you throughout the years and will follow you on land and sea and to foreign countries? If not, ask yourself: If Rick Springfield has groupies, why don’t I?

I hope that when I am 60 years old (or when the company I work for has been along that long), I have Rick Springfield-like groupies.

I wish I had Jessie’s Girl…

DJ Waldow
@djwaldow

30 comments
LynetteRadio
LynetteRadio

DJ, I know this post is a year old, but Google finds all...

I was on that cruise last year - for Rick Springfield NOT Social Fresh. (I'm jumping on that same ship November 15th to go AGAIN.) I didn't know you were all on the ship with us, I ran into Chris Brogan in the airport on the way home. Turns out I was in a lot of the photos you took of the crazy groupies. Trust me, I would have loved to hang out with your group more than most of the Rick Springfield fans most nights... ;)

I am in your 'genre' of profession - social media/technologies - and trust me, the laser focus of raging lunatic fans and bringing that passion to social networks was not lost on me. It's the constant and personalized attention that RS gives fans, constant new material (yes, the guy has done much more past Jessie's Girl), and the multitude of ways his camp gives fans to show their affiliation. Oh, I am *sure* there is a business lesson there, and being that I AM one of the crazies, I may just have to do a write up on it.

And, yes, I AM Jessie's Girl ;)

PS- The picture you have of a fan in the hallway with Rick Springfield is actually my roommate from the cruise...

air jordan 5
air jordan 5

The world can be changed by man's endeavor, and that this endeavor can lead to something new and better .No man can sever the bonds that unite him to his society simply by averting his eyes . He must ever be receptive and sensitive to the new ; and have sufficient courage and skill to novel facts and to deal with them . (Franklin Roosevelt , American President ) http://www.globalcommuni-cation.com

Deanna M.
Deanna M.

You rock man............... I hope you join us in November. I want my picture with you .. Because you understand!!

Jodi
Jodi

I guess I would be classified then as a Rick Springfield groupie because I will be going on the next cruise. I love your story and how it all ties together. Cheers!

Jodi

lisamariemary
lisamariemary

I hear ya! I love it when my folks comment on my blog! And my dad will often use 'nicknames' - like 'old man' or something... LOL!

DJ Waldow
DJ Waldow

@Lisa: Nothing makes me happier then when my dad reads (and comments on) my blog. Great stuff, huh? Thanks for your kind words re the post. Nice to connect.

DJ [email protected]

lisamariemary
lisamariemary

I love this post - it really makes me think about my customers. Some of them definitely could be considered 'super big fans'! I would love to treat them with the kindness and respect that they give me for my business and cultivate more of them! Would be awesome to have them showing up at blog posts saying how much they love what I do for them!

Your dad's comment totally rocked! ;)

michelle
michelle

Ricky chickies aka the springfield mafia Rock!!...we really do

DJ Waldow
DJ Waldow

@Rich: Excellent point about Dorothy. I couldn't have said it better myself. However, I think it *would* be kinda cool if Rick stopped by. Thanks so much for taking the time to read and comment.

@Jeff: Sweet. That tweet worked! It wasn't meant for you to comment here, but I appreciate it. I was actually reading Amber Naslund's blog when I wrote that. Yeah. Wild that one of Rick's fans was here, huh? The one from the cruise company was not as surprising. That was from Rich Tucker. He organized the event and was with us the entire time. I beat him in Ping Pong (on the boat). Ha ha. My dad's comment is my favorite. Of course. Always. Love that he reads...and comments. Speaking of reading and commenting - thank you!

@Sid: Thanks David...err...Sid for your comments. I'm happy this is a post that resonated with you. Never know which ones are going to hit home with which people. Not sure that I'm a groupie for any one company. However, In 'N Out Burger may be up there. I did camp out: http://idek.net/gRD. Working on blog post about them for later this week.

DJ [email protected]

Sid Prince
Sid Prince

This is a great post DJ. One of your best so far. Easy.

OK, #1. Did I see right that you put preggo in a racing go-cart? Hello? Baby Waldow's gonna come out a NASCAR fan dude! You'll see...

#2. It looks like you had a great time. Wife Prince and I haven't been on a cruise yet. We hope to correct that sometime in the next decade.

#3. I'm gonna forward this to all the General Managers in my company and ask them if they have groupies. I love the focus this idea brings to how we want our customers to think about us. I also love how it ties those feelings to real $ (" Do you have people who pay well above “market value” for your products or services?").

One question. Who are you a groupie for?

Me?

I'd say Apple (pretty major fanboy here)...um....and....um...damn! That's the only company I can think of!

There is Google, I really love Google, but I don't spend $ with Google; so can that count?

Later bro. We miss you here in Tarheel country!

Sid.
.-= Sid Prince´s last blog ..I Break for NaNoWriMo =-.

Jeffrey L. Cohen
Jeffrey L. Cohen

DJ:

I saw your tweet to leave someone a blog comment, and I just had to leave you one. I was going to say something snarky about Mark Goodman, one of the original MTV VJs (MTV premiered and we got a digital TV so I could watch it when I was in high school), but then I read your other comments. I was blown away that one of Rick's fans found this post and left a comment. And one from the cruise company. But, your Dad's comment is truly classic. All you need to do now is figure out how to get Rick himself to leave a comment and you will be a true master.

Jeff
.-= Jeffrey L. Cohen´s last blog ..9 Ways to Find Your B2B Industry Influencers =-.

Rich Tucker
Rich Tucker

Dorothy's post shows exactly why "Groupies", "Dedicated Fans", or as Ryan Wynia called it an "army" is so important in Social Media. We as brands can't be everywhere online all the time. When your business has dedicated fans like Dorothy, not only do they spend $1000s to go on your cruise, but they will take the time to defend your brand on Message Boards, Blog Posts, Twitter, etc.

Dorothy, the dedicated fan setting the story straight looks a better then if Rick Springfield would have commented on here "For a man who just turned “60? this year, take in one of my concerts and see the energy that I project on the stage".

It doesn't sound as credible as when Dorothy posts it. Online Brand reputation is a lot easier to maintain with a Army of "Groupies" or "Dedicated Fans" whichever you want to call it.

Rich Tucker
CruiseSource.us
.-= Rich Tucker´s last blog ..JenChicago’s Post Social Fresh Cruise Video =-.

DJ Waldow
DJ Waldow

@Dorothy:

Thanks so much for taking the time to not only read, but to comment. Also digging that your last name is cool. That's....very cool.

I am so happy that you enjoyed the cruise and are such a big Rick fan. I hope it made sense what I was attempting to get across in this post.

DJ [email protected]

Dorothy Cool
Dorothy Cool

Thanks for the "KEWL" article on the cruise and Rick Springfield. I am one of the "dedicated fans", not "groupies" who had the opportunity to be on the cruise, has adored Rick thru the years and listened deep down in my heart the messages that he sings thru his music. He has an amazing voice, he's an incredible song writer and he Loves His Fans !! This was my first ever cruise and I'm already signed up for next years to the Bahamas. I've been to three concerts just this year prior to the cruise and have enjoyed each and every one of them. For a man who just turned "60" this year, take in one of his concerts and see the energy that he projects on the stage. May we all be that flexible when we reach his age.

Teresa Basich
Teresa Basich

All I have to say is...CLASSIC.

I totally have Jessie's Girl in my head now. "Where can I find a woman like that..."

OY!

I know I should comment more on the business side of this post but, seriously, how can I when I've got Rick in my head? GO GROUPIES!
.-= Teresa Basich´s last blog ..Pride =-.

DJ Waldow
DJ Waldow

Wow! First of all, thanks everyone for the comments:

@Scott: Love your phrase, "fans won’t evangelize for you like groupies will" - excellent point. By the way, I never met/saw Richard Marx! FAIL.

@Michele: Hey. Thanks for stopping by. Yeah. Social Media Cruises...pretty cool, huh? My dad reads (and comments) on my blog. See: "Warren Waldow [aka] Father above. He recently turned 60 and I bet he'd agree w/ your comment, "...I think I’ll be happy if my kids will pay $1000 to go on an annual cruise with me when I’m 60."

@Missy5ft2: Ha ha. Thanks. I agree. I'm not sure I've ever read a blog post on Rick Springfield. Thanks so much for reading and commenting. Means a ton.

@Dad!: The only thing that I love more then you reading my blog is when you comment. You crack me up. I'm glad I have learned my humor from you.

@Royce: Dude. I've been singing "Jessie's Girl" ever since I got on the boat. I'll admit, I'm starting to get tired of it too.

DJ [email protected]

.-= DJ Waldow´s last blog ..Jessie’s Girl =-.

Royce
Royce

Man no offense, but "Jessie's Girl" always irritates me for some reason and I lunge at the radio to change the channel if it ever comes on. For some reason it's one of those pet peeve songs that sounds like nails on a chalkboard to me.

Barenaked Ladies did a bunch of these band-themed cruises for a while there too. It struck me as an odd tradition, but potentially fun for the hardcore fans?
.-= Royce´s last blog ..Better by Atul Gawande: Chapter 4 =-.

Warren Waldow [aka] Father
Warren Waldow [aka] Father

I would have written sooner, but my pediatric dental groupies[after 35 years of practice are mostly in their 40's and 50's], were hounding me to sign their old fillings, and I couldn't get to my computer. So do you think a dental cruise with all the groupies wearing necklaces made of all the baby teeth I had to extract is in order? Please advise.......

Scott Cohen
Scott Cohen

And dude, I forgot to mention how awesome it is you got to see Richard Marx! I mean come on! "Waiting for You" was one of the three songs I used to be able to play on the piano. And... I might add... quite a hit with the ladyfolk!
.-= Scott Cohen´s last blog ..The Achilles Heel of ESPs and Email Marketing =-.

Missy5ft2
Missy5ft2

This is the best (and the only) Rick. Freaking. Springfield. blog post I have ever read!
Love it - Love the message. Excellent work DJ.
.-= Missy5ft2´s last blog ..My Doctoral Thesis: Cartooney Voices Are Not Cool Unless... =-.

Michele McGraw (ScrappinMichele)
Michele McGraw (ScrappinMichele)

I really wish I had been on a cruise for Social Media groupies before, but man, now I REALLY wish I had been there. The first concert I ever went to as an ahh... baby... was Rick Springfield and Corey Hart.

But you have a point. If nothing else, I'd love to have groupies pay $1000 to go on an annual cruise with me when I'm 60. Although I think I'll be happy if my kids will pay $1000 to go on an annual cruise with me when I'm 60.
.-= Michele McGraw (ScrappinMichele)´s last blog ..Digital Soul Hour: EA Sports Active More Workouts 6 Week Challenge Show w/ prize =-.

Scott Cohen
Scott Cohen

DJ, reminds me of "Almost Famous" where they have the argument about whether they're groupies or "Band-Aides." The "Band-Aides" took offense to being labeled groupies because "groupies just sleep with the band."

Bottom line is that fans won't evangelize for you like groupies will. Solid post. Keep up the writing!
.-= Scott Cohen´s last blog ..The Achilles Heel of ESPs and Email Marketing =-.

DJ Waldow
DJ Waldow

Lynette: Awesome comment. I think we have some common (twitter/face-to-face) friends! Wild that you were on the same cruise, but for Rick instead of Social Fresh. Wild. Small world (boat?).

I also love that you and your friends were in some of my pics. Too funny, right?

Curious - what were you googling that landed you here?

-dj

DJ Waldow
DJ Waldow

Deanna. Ha. Thanks. You could always superimpose the pic, right? Fun times for sure....

dj

DJ Waldow
DJ Waldow

Jodi -

That's great. Glad you enjoyed the post. It was fun to write for sure. Maybe I'll see you on the boat...

dj

DJ Waldow
DJ Waldow

@Lisa: Nothing makes me happier then when my dad reads (and comments on) my blog. Great stuff, huh? Thanks for your kind words re the post. Nice to connect.

DJ [email protected]

lisamariemary
lisamariemary

I hear ya! I love it when my folks comment on my blog! And my dad will often use 'nicknames' - like 'old man' or something... LOL!