Below is a sampling of content I’ve created over the years that best tells the story of my style, tone, depth and breadth.
Blog Posts
Why Most Meetings Suck (and how to make them AWESOME): Catchy headline, practical advice, peppered with personal/humor.
The Best Career Advice I’ve Ever Received: Short and to the point. A topic that all professionals can relate to.
Email Subject Lines Matter: Practical advice about email subject lines.
eBooks
Zignal Labs Flipbook – Staying Ahead in Employer Branding & Recruiting: Longer-form content. Co-authored Flipbook (eBook). Tone is light, but professional.
3rd Party Articles
Entrepreneur
- Want to Make Email Subscribers Unhappy? Do These 6 Things.
- 7 Tips to Make Your Email Marketing More Mobile-Friendly
- The Keys to Writing Reminder Emails That Work
- read more articles
MarketingProfs
- Is Your Email Subject Line Creative… or Deceptive?
- 17 Email Marketing Terms Every Business Should Know
- read more articles
Slideshare
- On Being HUMAN: The Importance of Writing More Engaging Emails (and more!)
- How to Use Social Media to Connect with Your Community, Build Relationships, and Win Deals
- See all presentations
Presentations
- Personal Brand — an in-person talk I gave in a Sacramento State undergraduate business school class in 2018
- On Being Human – Keynote from IMCA Annual Conference in June 2014 (HIGHLIGHT REEL)
- Watch all talks/keynotes
Definitive Guides
The Definitive Guide to Engaging Email Marketing — co-authored with Marketo co-founder, Jon Miller
LinkedIn (Pulse) Articles
How I Process LinkedIn Requests — how I … well … process LinkedIn Requests. Ha!
Don’t Let LinkedIn Take the Human Out of You — discussing how to be more human using LinkedIn
Ghost Writing Articles
Sorry. I can’t reveal my sources! But I do write for several folks …
Podcasts
- Marketo’s Marketing Nation: Using Video to Share Your Company Culture featuring Michael Litt of Vidyard (all episodes)
- gDiapers’ It Takes a Village to Raise a Parent: Pregnancy & Infant Loss (all episodes)
- I also launched and hosted 2 other podcasts, Living Your Passion (50 episodes) and The Work Talk Show (101 episodes).
Published Books
The Rebel’s Guide to Email Marketing: Grow Your List, Break the Rules, and Win: Example of (very) long-form content. This was the book I wrote in 2012.
Videos
- On Being Human – Keynote from IMCA Annual Conference in June 2014 (HIGHLIGHT REEL)
- American Marketing Association (AMA) SW Michigan Promotional Video: Filmed, edited, and launched this video to promote 7 Actionable Tips to Create Kick Ass Content
